Bare with me here. What if there was an event of some sorts. At USCCA, a range, etc. Maybe a non-shooting event to welcome those that may be on the fence, new to concealed carry, etc. Could include a holster try out area. Donations welcomed. Could purchase a ‘new to you’ holster. Proceeds donated to local organizations. Could also include other training materials, information. 
idk. Feel like there’s an idea in there somewhere.
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