What is the communities view on Interceptor ammunition?

It looks like they jumped on the modified philips screwdriver tip as everyone else seems to be doing, using different metals, polymers, voodoo, whatever it takes to get more tumble, yaw, penetration, spin, back spin, somersaults, cartwheels, etc. I do see trouble with the company name of Inceptor as it will easily be seen as Interceptor by prosecutors, judges and juries who will construe it to mean you went out and bought this to Intercept and kill bad guys. Other than that, it looks pretty cool, might give it a try.