I’ve wondered about this a lot. It is an uphill battle because major news outlets and a majority of the entertainment industry are against it. So everytime someone sees a gun owner, it’s a mass shooter, it’s ISIS, it’s a gang shooting drive-by, it’s John Rambo, it’s John Wick, etc. I’ve mentioned it in other threads but normal, every-day, law-abiding gun-owners are exceedingly boring. No one wants to hear about “I carried all day and nothing happened”.
All of us in the firearms industry in one way or another KNOW about the common self-defense uses of firearms, because it’s common in the circles of news/entertainment that we hang out in. But huge swaths of the population never hear about it because its never on any of the major news outlets, and its rarely on the local news/newspapers.
No one knows who Stephen Willeford is. Stephen Crowder (I am generally not a fan of his comedy, but his debunking of anti-gun positions is pretty spot on) did one of those “prove me wrong” on a Texas campus not far from Sutherland Springs, and NONE of the college students had even heard of Mr Willeford nor even of the shooting (probably because it was stopped by an AR15).
The question of combating false stereotypes means how can we get normal, every-day, law-abiding gun-owners in front of the general population in a positive manner. I don’t have an answer for that…