Using the right words and spin can definitely help improve someone’s understanding and change their mind. This blog post has a great example of how very specific word choices can make a lot of difference over time:
https://www.usconcealedcarry.com/blog/managing-message/
I especially like the last line:
I merely suggest that we think carefully before we act, and that includes how we comment on our fellow gun owners who do things with which we disagree.